The “Value” Principle

Here is a vitally important success principle to share with you. Watch this video first then read the rest of the article:

Let me illustrate this lesson with a relevant story of my own experiences with it.
The Perfect Biz Finder story all began with me coming out of retirement (sort of) and helping a few friends start a great business. Then a few more friends asked me to do the same; then a few more; then friends of friends; and pretty soon I was booked practically around the clock helping others create successful lives and businesses.

Before long, a multitude of people clamored for me to publish my ‘secret success system‘ so they too could benefit from my decades of business building experience. Once I decided to do it, I invested months getting clear about what people really wanted and how they wanted to get it. I conducted interviews with individuals, conducted focus groups, hosted teleconferences, published surveys and attended dozens of workshops speaking to other attenders to find out what information they felt would be helpful.

The result of this preliminary “value research” is a truly one of a kind program. But it’s important for you to see that if I hadn’t thought about and planned HOW to offer the value like I did, there is no way in the world that you’d be getting the kind of information you’re getting now. I invested 4 decades gathering experience and learning all of the “secret methods,” and techniques I could.

But before I created the actual program itself, I did what might seem to everyone else as “A Lot Of Extra Work” so I could get the ‘business concept’ for the The Perfect Biz Finder Program “right” the first time. And I continue to monitor, survey and inquire of program participants.

That’s the only way I know of providing you the value you expect. And of course, my constant goal is to exceed those expectations in every way I can. I provide the best value that I believe money can buy and as you just learned, providing ‘value’ is the only way to guarantee the success in business.

The point of this illustration is not that I’m providing “value”. What I want you to see is that it is the focus on providing value FIRST that matters:

• I identified a population of people who share a need – learning how to build a successful business.
• I discerned from my research ‘what’ (in specific terms) was needed.
• I verified ‘how’ the people who had this need wanted to receive the solution.
• I created this video blog to deliver the value being requested FIRST.
• I created ThePerfectBizFinder Progam to deliver the complete, proven solution.
• Then I expanded on that solution further, as the behest of my customers, with ThePerfectBizBuilder Program which most are pleased to invest in, BECAUSE of the the value I’ve provided first

So, reflect on the business or business growth concepts and ideas you have been forming. Evaluate them from the perspective of the value you’ll be providing.

• what problem or dissatisfaction is(are) your product(s) providing?
• Who are they providing it to?
• How to they want to receive your solution?
• What ‘value’ can you provide for ‘proof’ – first
• In what ways are you and your products unique and differentiated in the market?

Then, relative to your strengths and the other factors you’ve considered through the lessons thus far, what value are you individually contributing to the creation of your perfect business. In other words, what unique value are you personally providing?

If your business is a turnkey system like an MLM or a franchise, keep in mind that their product is the value they are providing the market-place; not yours. So, in what ways are you going to provide an incremental value-ad to the system the manufacturer or franchisor is providing?

Share your answers or any questions you might have in the comments section below.

Then consider this….

How can you verify whether or not the proposed recipient of that value will find it as valuable as you think it is?

It might be worth testing right?

How can you begin providing that value right now?

I am looking forward to reading your comments below. Also, be sure to share this post by click on the “Like” and/or “Tweet” buttons above. You’ll be helping others find the success they seek by doing it.

I’m standing for all that’s possible for you in life and business.

Sincerely & Gratefully

Steve

You won’t be surprised to find out that I follow my own principles in my business as well. I know they work for me because I’ve used them throughout 40 years of business building success to make myself a millionaire several times over.

I know they work for others because I’ve helped hundreds of other people build amazingly successful businesses with the same methods.

I know that, as you read my articles, you’ll begin to realize that I will be the person who will take you to that next step. And when you do, I’ll have the privilege of seeing you in the The Perfect Biz Finder Program and I’ll help your business boom and grow as much as you want to see it grow.