Surfer’s Paradise

I have compiled a huge assortment of really great ‘do what you love’ success stories that are very illustrative of some of the key principles you are learning.

I am sure you will appreciate and be inspired by them.

So, relax, enjoy, imagine, and learn how you can use this case illustration to find your perfect business.

But first I want to explain something to you.

Whenever I present the information about the importance of doing what you love, there is always at least one person who says something like, “what do I do if I can’t make enough money doing what I love” or “I love to do x, y and z, and don’t know how to turn that into a money making business.”

Well, as those of you who have been with me when this has come up, to this I say, “poppy-cock”.

The most important thing to address first is the obvious evidence of the severely restrictive limiting beliefs these kinds of comments indicate.  The “I can’t”s and “I don’t”s are nothing more than some set of old memories showing up as limiting beliefs, playing in your mind like a computer program and running, or should I ruining your life.

In the interest of brevity tonight what I want you to get is that these are not ‘facts’ or ‘truths’.

They are just beliefs.

Your experience is because of your beliefs.

If you believe you can’t make enough money, or if you believe you are not talented or creative enough, or if you believe you never get a good break, then these beliefs show up as your experience in life.

Once you accept that your beliefs create your experience, then you can see that if you change your beliefs you can change your experience.

What you may not have known until now it that it is NOT your conscious beliefs that affect your experience.

It is the deep seated subconscious ones that do.

These can be a little hard to get-to because you can only see them experientially.  In other words, you can’t know what they actually are. They are subconscious to you.  But you can observe their effect on your life by observing the experiences of your life.

In a later post I will teach you how to clear the subconscious limiting beliefs that sabotage you in this way.

Once you learn to eliminate the subconscious saboteurs you can look beyond perceived limitations and re-think the possibilities that exist for building your perfect business doing what you love.

But for now, in the immortal words of the late great Bernie Mack, ‘nough-said’.

This story is a great illustration of this truth.

I met Ed Guzman at the Club-Ed International Surf Camp in Santa Cruz, CA.

There is no doubt that Ed loves to surf.  In fact he has been doing it most of his life and even he used to teach a college course in it at UCSC!

Now if you ask the average person about making a living with what is normally a hobby like surfing, you will probably hear all sorts of reasons why it would be hard to make any real money.

You might hear things like:

“Only the top surfers in the world make any money.”

“You have to be young to do that.”

“It will be hard to get steady clients for lessons.”

“You can probably do ok in season. But what do you do in the off-season.”

I am sure you get the idea.  Many of these are either the same or similar to thoughts you’ve probably had about finding your perfect business.

I am sure Ed heard these and many more from others as he ventured into this journey.

But by the looks of it, he was not dissuaded.

Ed loves to help others feel the joy of surfing.

Ed has taken his passion, knowledge, and experience for surfing and has created an astonishingly successful business built on one simple yet powerful success principle:

“All Club Ed students are guaranteed to stand up and ride waves!”

Think about it a minute.  If you have never surfed, what would be your biggest concern?

Can you do it?  Right?

Well, Ed recognized that everyone who wants to learn will only stick with it if they can get on the board and ride a wave.

From that simple intentional premise, unhindered by negative limiting belief, Ed created an amazing array of programs including individual lessons, annual group camps, and surfing excursions all over the world. I even hired him to provide lessons for an entire management team on one of our corporate retreats some years ago.

Just as he promised, everyone rode waves.

Ed Guzman knows that achieving personal goals is important, but he also understands that enjoyment of the moment is paramount to your experience of success.

In fact, you can not ultimately experience success without it.

This approach to finding his perfect business opened Ed’s thinking to the limitless possibilities that existed for him.  By following the inspiration he received the astonishing success he now enjoys was virtually automatic.  His business is a very lucrative and rewarding enterprise which is now enormously valuable.

I believe Ed would be the first to tell you that he never works a day in his life.

This article is not meant to be a sales pitch for Club-Ed.

I am sharing this story with you because I want you to see that you can do exactly what Ed did.

The only thing stopping you from finding your perfect business is you.

Those voices you hear in your head that tell you that you can’t, shouldn’t, don’t, or won’t are not telling you the truth.

Learn to quiet these voices and you will be able to ‘hear’ the voice of inspiration leading you to your perfect business.

Stay tuned to this blog and I will tell you how to do that.

Please let me know if you found this story relevant, inspirational , or interesting.    If not, then let me know that too.

Share it with others and stay tuned for more.

What hobbies do you have that could be turned into a business like Eds?

I am standing for all that is possible for you in life and business.

Steve
Founder ThePerfectBizFinder

PS – if you want to learn more about Ed Guzman and Club-Ed, visit http://www.club-ed.com